I have read hundreds of e-books, articles and watch so many tutorials but none of them guide me through where to start and how to market my website. Now I will guide you in the step by Step procedure on how to optimize your website.

Choosing and Using Keywords for Your Website

This is main step you must follow. It will increase your organic traffic via this main keywords.

1- Select your website topic or what your website is for. Example: Computer related – Graphics Design – Tutorials – etc.

2- Navigate to Google Keyword Tool and analyze traffic for this keyword.

Note: For new website your selection in between 2500 – 10,000 Searches and Low Competition.

Choosing Domain Name

In this step you need to register a Domain Name. The best domain registrar is godaddy.com.

You must follow these rules when selecting domain name:

• Contains only alphabetic character between 5 to 12 words
• Easy to remember
• Contains your website topic and your main keyword
• Must be .com or .org because faster submission and get more traffic rather than other TLD Domains

CHOOSING WEBSITE PLATFORM

These are common choices:

STATIC HTML
WORDPRESS
BLOGGER
JOOMLA
DATA LIFE ENGINE
VBULLETIN

There are over thousand of CMS and Blogging Platforms but I suggest for beginners’ use WordPress because it easy to understand, user friendly interface and without knowledge of script language you can work professionally.

What is WordPress?

WordPress is an open source blog tool and publishing platform powered by PHP and MySQL. It’s often customized into a Content Management System (CMS). It has many features including a plug-in architecture and a template system. WordPress is used by over 13% of the 1,000,000 biggest websites.

Plug-in Required:

• Askimet
• AddToAny: Share/Bookmark/Email Buttons
• Advertisement Management
• Categories to Tags Converter Importer
• Exclude Pages from Navigation
• Google XML Sitemaps
• Hot Linked Image Cacher
• Missing SEO Data
• Platinum SEO Pack
• SEO-Tool – Keyword Density Checker
• SEO Booster PRO
• WordPress Importer
• WP Limit Posts Automatically

Theme required:

HeatMap Theme Pro 4.0.3

The meta tags

The Meta Tags are code in the header and they are not visible on screen when displaying the page. There are several types of Meta-Tags and they do a description of the content and features we want that search engines take into account.

* Meta Robots : This tag is only necessary if you want that page is not indexed in search engines.

* Meta Description :  This tag is important because it allows us to make a more profound than in the title, which we refer to the page content.

* Meta Keywords : Perhaps the most important, she put the key words through the schools want this page to be found on search engines. Any other Meta tag is not considered by most search engines, only for some very specialized. It is noteworthy that Meta tags are not a magic solution to position a site in search engines, you must use all the techniques to be successful.

Anchor text

The anchor text, link label or link title is the visible, clickable text in a hyperlink. The words contained in the anchor text can determine the ranking that the page will receive by search engines.

Alt tag

The alt attribute is used in HTML and XHTML documents to specify alternative text (alt text) that is to be rendered when the element to which it is applied cannot be rendered. In HTML 4.01, the attribute is required for the img and area tags. It is optional for the input tag and the deprecated applet tag.

The syntax of the alt attribute is:

or

<input alt=”…” /></p>

What is keyword density

Keyword density is the percentage of times a keyword or phrase appears on a web page compared to the total number of words on the page. In the context of search engine optimization keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.